Seller v’s Buyer Agents, does it need to be a battle?
In real estate, the goal is clear: to complete transactions smoothly and successfully. But for clients to truly benefit, advocates and selling agents need to work as partners, not opponents. Collaboration creates a win-win scenario:
For buyers: A smoother process, clearer communication, and guidance that helps them secure their ideal property.
For sellers: Efficient negotiations, reduced stress, and higher confidence that their property is being represented professionally.
For agents and advocates: Strong professional relationships built on trust, which leads to better outcomes over the long term.
How Advocates and Selling Agents Can Work Together:
Open and Respectful Communication: Keep conversations transparent. Advocates can clarify buyer intentions and requirements, while agents can provide key insights about the property and process. Mutual respect keeps negotiations professional.
Shared Goals: Both parties want the deal to succeed. Focusing on shared objectives—rather than perceived competition—creates a more productive dynamic.
Leveraging Relationships: Advocates often bring repeat clients or investors, and agents bring in-depth property knowledge. When these strengths are combined, clients receive a smoother, more informed experience.
Flexibility and Professionalism: Real estate rarely follows a perfect script. Both advocates and agents must be adaptable while maintaining integrity and professionalism.
Celebrating Wins Together: When a deal is done well, both parties—and most importantly, the client—should feel that their needs were met. Collaboration ensures the result feels like a success for everyone involved.
The real estate industry thrives on relationships. By fostering collaboration rather than competition between buyers advocates and selling agents, we create an environment where clients get the support and guidance they deserve—and the professional connections we rely on continue to grow.
We pride ourselves on working hand-in-hand with selling agents to achieve the best outcomes for our clients. Because in the end, a successful transaction isn’t just about the sale—it’s about trust, professionalism, and relationships that last.
If you’re curious how collaborative strategies could work for your clients? Reach out to learn more about how buyers advocates and selling agents can partner for success in Melbourne’s property market.